YSL promo spot
This short promo piece captures the edge and seductive nature of the classic fragrance, Y, Eau De Parfum. The purples and blues create a mysterious ambience. Video feedback loops create copies of the bottles and create unexpected textures.
To set up the shoot, a perfume bottle was suspended from a wire in front of a television monitor. A Blackmagic camera was setup to capture the bottle with the screen in the background.
Next, the lighting setup was assembled. By using colored lights and a series of reflectors and diffusers I was able to illuminate the bottle and create pleasing light refractions.
A Sony Handi-Cam was used to create the feedback loop while the Blackmagic camera captured the bottle in sharp focus.
I created a short loop in Ableton Live to soundtrack the video.
Then, after a quick edit in Premier Pro, I transitioned to After Effects for color grading, wire removal, and transition effects. Here is the before and after.
